Interview: Enya Todd
Enya Todd is an illustrator and designer. I was lucky enough to interview Enya about her work and business Enya's Art Of Patisserie.
Hello! Thank you so much for letting me interview you. How are you?
I am really well! Thank you very much.
Tell us a little bit about your background.
I am originally from Macau and studied a design degree in UAL, before working for a Packaging design company in London for 5 years. I recently moved to Bath and started working as a full time illustrator.
I adore your business. What made you decide to set up Enya's Art Of Patisserie?
Thank you so much for your kind words. It was just for fun to start with and I really love painting the subject!
Why did you call your shop Enya's Art Of Patisserie?
I simply love all the sweet things, specially patisserie. I combine my art with my one of patisserie - so I kind of made perfect sense to call it that.
How has your creative process changed since the start?
Besides taking commissions for illustrations, I like to focus on creating series of illustrations with a set theme and idea. I’m always looking for the next exciting subject matter.
How did you manage to learn and hone your craft?
Practice makes prefect…and I practice a lot! I paint every day.. I am still learning though.
Have you always been into illustration and design?
Yes, always - I’ve never worked in any other area of business.
If there were no resource restraints, what would be your dream project?
Redesign the branding for Harrods Food Hall - and al the products they sell!
What equipment do you use for your work?
Always the best quality paints and papers. I never scrimp on quality - it always shows if you do.
What tools or materials could you not live without?
A light box and tracing paper!
Why has social media been an important platform for you to use?
To reach a wider audience, meeting people with similar interests and getting instant feedback. It’s also my biggest source of commissioned work.
Who inspires your work?
I am inspired by many artists from pastry chiefs to fine artists.
Do you have any favourite pieces of work that you adore at the moment from your shop?
Probably my patisserie collections.
What do we hope to see in this up and coming year for your Instagram and your work?
hm….watch this space!
What are you currently working on?
Wedding cake illustrations and cake logos. Also some packaging illustrations.
What’s your typical working day?
I usually walk my dog at the morning and have a cup of strong coffee to keep me going…then it’s into the studio for the rest of the day - with Spotify to keep me company.
What’s been the biggest struggle in getting your business off the ground?
Splitting my time between creating, marketing and admin - but I’m sure that’s the same for every start-up business.
What are your career plans with your online shop?
No specific plans really, let’s see how it flows...
Do you have any advice for anyone doing craft fairs?
Have fun and get started. Don’t just talk about it!
What advice would you give to people looking to define their own style?
Be original and creative and keep trying new things. You’ll always keep getting better.
What’s next for Enya's Art Of Patisserie?
Still a Patisserie focus, but as the brand grows expect to see my work on the high street products a lot more.
What's the best piece of creative advice you've ever been given?
Don’t miss the deadline.
You can follow Enya on her Instagram '@enya_todd' and website 'www.enyasartofpatisserie.com', She has some wonderful illustrations and designs.