Interview: Inma Cabrera
Inma Cabrera is a graphic designer and illustrator. I was lucky enough to interview Inma about her work and career plans.
Hello! Thank you so much for letting me interview you. How are you?
Hi! I’m great, thanks. I'm thrilled to have been asked to do this interview, thank you!
Tell us a little bit about your background.
I’m an architect and graphic designer based in Spain. I studied architecture, but I’ve been always attracted to Graphic Design, Illustration and Interior Designing. So when I finished University I decided to study Interior and Graphic Design. Over the past few years I’ve been working on many different projects about architecture, graphic design and interior design and even furniture design!
I adore your business. What made you decide to set up By Inma?
In By Inma I can combine four of my passions: graphic design, illustration, stationery and decor. I decided to start an online business because, at that moment, I was constantly moving from place to place and that format allowed me to work from anywhere in the world. Also, working at home doesn’t require of a big economic investment, just time!
How has your creative process changed since the start?
At the beginning, my designs were more minimalistic and geometric, influenced by my architecture background and my love for minimalism and Scandinavian design. But lately I’ve incorporated botanical elements and a bit of colour to my designs. I really like minimalism in home decor and architecture in general, but I also think that it’s amazing to include a touch of colour in small details. That’s what makes a home or an office a more personal space, what makes the difference.
How did you manage to learn and hone your craft?
I started learning by myself and after I studied Graphic Design. But I’m always learning!
Have you always been into design and illustration?
In a way, I would say yes, because I’ve drawn since I was child and I have been working on graphic design since my first job.
If there were no resource restraints, what would be your dream project?
I would start my own homeware and stationery business with my designs.
What equipment do you use for your work?
For illustrations I usually use watercolours, colour pencils or my Ipad. For Graphics elements like some planners or prints I use Adobe Suite.
What tools or materials could you not live without?
My MacBook! definitely!
Why has social media been an important platform for you to use?
Thanks to Instagram more people know my work and I have been able to meet other designers and to exchange experiences with them. Also, because nowadays people spend so much time on social media, it is really easy for customers to keep in contact with me and vice versa. I believe that for online shops being present on Pinterest or Instagram is essential because most people buy things that they have seen in one of these two sites.
Who inspires your work?
Many people inspire me. I love William Morris’ patterns, Matisse’s collages or Paul Klee geometric art prints. I am also passionate about Scandinavian architecture and design. As you can see my influences are very diverse, and these are just a few examples, but I could name several more!
Do you have any favourite pieces of work that you adore at the moment from your shop?
That’s a difficult question! I love the botanical prints, and I really enjoy painting them as well. I really like the minimal collection of my planners. They were the first planners I created. They were meant to be for my personal use but I finally decided to sell them.
What do we hope to see in this up and coming year for your Facebook page, Instagram and your work?
I’m constantly designing new prints and planners for my Etsy shop so you will see a lot of new things on Instagram and Pinterest.
What are you currently working on?
I’m working on new planners for 2019 and a new collection of stationary that will complete my catalogue of printable products.
What’s your typical working day?
Usually, I work on commissions in the mornings and on the Etsy shop in the afternoons. I dedicate two days a week to make new designs and another two days to work on SEO, social media and the marketing online strategy.
What’s been the biggest struggle in getting your business off the ground?
Marketing is one the most challenging aspects for me. Showing one’s work to the world is not an easy task.
Do you have any exciting plans for this year?
The year is almost gone and this season is very important for us designers as there’re many people out there looking for calendars or planners. So my plans are to continue working on my Etsy shop!
What are your career plans with your online shop?
My aim is to keep working so that the business continues growing. I have clients from all over the world, but the majority of customers are from US and UK. One of my goals is to keep expanding my business overseas, and to reach out to more places in Spain as well.
What advice would you give to people looking to define their own style?
Finding one’s own style is the fruit of a lot of work. If you like what you do, work hard and remain true to yourself, things will eventually fall into place.
Do you have any advice for anyone starting their own online shop?
Don’t give up, but be mindful of your circumstances. I think it’s very important to be aware of your limitations as well as your resources. It is equally important to evaluate the risks and to set achievable goals.
What’s next for By Inma?
I’m working on new designs that I hope I can show you soon. I’m sure you’ll like them!
What's the best piece of creative advice you've ever been given?
“Write the book you want to read” I really like this quote and I think it’s great advice!