Interview: Lost Eden

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Deniz Hussein is an aspiring fashion photographer, whilst creating dreamy head pieces and accessories. Deniz has recently set up an online shop on Etsy called Lost Eden. I was lucky enough to have a little chat with her about her career plan and online shop.

Hello Deniz! Thank you so much for letting me interview you. How are you?

Hey Rhiannon! Thank you for having me! I'm snazzy thanks, just drinking my third tea of the day!

I adore your photography and online shop. What inspired you to set up your own shop?

Thank you! Well, I've always loved crafting and making things ever since I was a child. I would bring a new piece of art to my mum every single day! I am always searching for different artistic mediums to express myself. Most recently I would make jewellery or headpieces for a shoot I would like to do and a lot of friends / family would admire them and ask if I was selling any. So that really just made me think, that's not a bad idea!

Can you tell us about the inspiration behind the company name?

I'd like to think that the things I was making were from a magical little land buried at the depths of your garden. Full of toadstool houses for pixies, butterflies and snails that could talk and it would rain glitter. Where everything is pure euphoria. It just pretty much sums up my brain to be honest!

What products do you sell?

I make bespoke jewellery from crystal necklaces, chokers, bolo ties & bracelets as well as headpieces/ crowns for festival season, or just to satisfy your inner goddess! I also enjoy making wall hangings and little boho pieces for your home! (The toad-stool home in the depths of your garden of course).

What were the major challenges in the early days?

The main challenge is putting yourself out there in a world where there is so much competition and amazing talent everywhere you look. It can be hard to get recognised and stand out.

How has the business developed since?

I still face that challenge now, however I constantly look for ways to grow as an artist and create things that I'm proud of and make me happiest! Social networks like Instagram have enabled me to showcase my little pieces of art and therefore helped my Etsy grow too!

Who inspires your work?

I am inspired by lots of things like nature, artworks I've seen, books, feelings and eras such as the 20's, 60's and 70's. I feel like a lot of my pieces are inspired by spirituality too. Of course, photographers such as Tim Walker and Ellen Rogers get my creative juices flowing and make me feel like I'm in a dream when I look at their work, which is how I'd like my work to make someone feel!

How would you describe your style?

It's like if a fairy goddess met a psychedelic, hippy fortune teller from the 60's/ 70's. It's a combination of all different styles like bohemian, zen, with a hint of regal.

What equipment do you use?

Hot glue gun is my best friend, as well as metal wires and my trusty jewellery pliers.

What do you enjoy most about work?

I ultimately enjoy the way I feel when I'm creating something. I'm the happiest little flower when I make art. I enjoy the fact that these things that I love to make or photograph have interested other people too. It's always rewarding when someone gives you positive feedback and generally appreciates what you do. Ultimately, when even just one person tells you that you've inspired them in some way, that makes it all the more better.

Why has social media been an important platform for you to use?

Without platforms like Instagram and Facebook it would have been quite a struggle and patient journey to get some of my work recognised. Also, with great websites like Etsy it just makes everything so much easier and quicker to search for what you're looking for!

What's been key to achieving your goals and growing your business?

I'm still trying to figure that out for myself! You just have to keep striving to be better, to grow and to help others grow with you. A lot of hard work, dedication and the passion for what you do is the key to any success!

What do we hope to see this up and coming year for your photography and online shop?

I want to put a lot more work into both my shop and photography and watch them both blossom. I'd like to experiment with different mediums and expand my knowledge on both crafting and photography! Overall, to continue to produce meaningful and feel-good content!

What projects are you currently working on?

As festival season approaches I'm trying to create pieces for that. Regarding my photography I've been shooting for an upcoming leather bag range, as well as shooting at my cousins quirky new barber shop called Cuts and Bruises!

Do you have any advice for anyone setting up their own online shop?

Just do your thang and be patient! Good things take time. Don't be disheartened, just go for it and as long as you're doing what you love to do that's all that matters!

What's the best piece of creative advice you've ever been given?

I was once asked, 'if you had to do what you do for free would you still do it?' I think that's the best thing for anyone to keep in mind. If you're waking up and getting out of bed every day to do something that gives you purpose, that makes you feel alive and happiest then you should chase it! Despite if you're not making thousands of pounds from it! The real richness comes from the content you feel from doing what you love.

Make sure to check out Deniz Hussein on Facebook and her lovely Instagram 'denz.x'. Not forgetting Lost Eden on Etsy. There are always dreamy images, quirky videos and inspiring fashion. 

Rhiannon BrittenComment